Insperia

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TV & Multiplatform Retail

T2B international is a dynamic marketing and branding company, with the expertise of having worked with the top players in the business internationally including HSN and QVC, and provides a gateway into the international TV retail world.

Created in 2008 in response to the demand from traditional vendors needing assistance with marketing, distribution and an introduction to the exciting world of TV retailing.

The founding members have been involved on many levels of retailing, working with and representing some of the most successful record-breaking products launched on TV. In addition to traditional retailing, T2B brings together more than 30 years experience with live and taped DRTV, entertainment, lifestyle and editorial style content.

T2B is closely associated with key decision-makers at major shopping networks, and has a wealth of inside knowledge of the “keys for a successful TV product.”

T2B offers a 360-degree service for TV retail – offering brand management and on-site support to its clients. We understand all aspects of the business and offer a full service to our clients including; sourcing, developing, marketing and merchandising products through the international TV Shopping Channel networks, designing and consulting for brands in the D2C marketplace across multiple categories and countries, identifying and introducing new products and innovation to the TV retail arena, marketing and strategizing brand growth within the DRTV platform while maintaining alignment with a brands global initiative, to managing operations. Examples of services provided can be seen below:

Brand management services to include:

  • Product Screening
  • Marketing Strategy
  • Product Development
  • Positioning, Pricing, Packaging and Promotion Plans
  • Inventory Control
  • Development of and assistance with sales presentations to buyer(s)
  • Liaison with network Buyers, Production, Programming, QA, Legal, Logistics and other key staff

Production support to include:

  • Guest Training and Show Host Review of Product
  • Development of on-air Sales Presentation
  • Guidance for On-Air Support including Props, B-Roll and Before-and-After’s
  • Liaison with Producers, Hosts, and Production Support Team
  • Attendance at all major airings and show support
  • Evaluation and modification of on-air presentations
  • Provision of post-visit analyses with proposed strategic changes/adjustments (if necessary)

Programming / merchandising strategy and relations

  • Multiplatform retail strategy
  • Programming / grid placement & strategy
  • Seasonal, Rest and Rotation strategy
  • Authoring & distribution of press and launch materials
  • Development / execution of pitch and strategy
  • Product Launch – development strategy – positioning etc…
  • Merchandising marketing mix – brand equity and association